Which of the following statements best describes local responsiveness?
A. The process of producing goods in one country and selling them in another
B. The need to tailor product and service offerings to fit native consumer preferences and host-country requirements
C. The belief that consumer needs and preferences throughout the world are converging and thus becoming increasingly homogenous
D. The additional costs of doing business in an unfamiliar culture and economic environment, and of coordinating across geographic distances
In some instances, firms experience pressure for local responsiveness—the need to tailor product and service offerings to fit local consumer preferences and host country requirements.