TakeFlight Airways is a new entrant to the airline industry. While most of its competitors are pursuing a cost-leadership strategy, TakeFlight Airways has decided to execute a differentiation strategy. Which of the following is the most likely implication of this decision?
A. TakeFlight Airways will not gain a competitive advantage in the airline industry.
B. TakeFlight Airways will gain a competitive advantage by reducing its prices.
C. TakeFlight Airways will face low profit potential by pursuing a different strategy.
D. TakeFlight Airways will create value for customers by delivering unique features.
The most likely implication of this decision is that TakeFlight Airways will create value for customers by delivering unique features. The cost-leadership strategy focuses on low prices while the differentiation strategy focuses on delivering unique features.